Global Green


Brad Pitt stops by green project site:
The Washington Post, August 22, 2007

New Orleans (AP) – Brad Pitt toured the construction site of a house in the city’s Lower 9th Ward that is based on the winning design in a competition he launched to help the area recover from Hurricane Katrina.

…the 43-year old actor walked through the house Tuesday, pointing out its many “green” features, including blue walls treated with a nontoxic repellant for mold and termites.

“There’s light coming in from all sides and a lot of ventilation,” said Pitt, standing in what will be the living room. “A lot of thought has gone into this house.”

The three-bedroom, single-family home is the first of five slated for the Holy Cross section of the Lower 9th Ward based on the winning design in a competition launched in 2006 by Pitt and the environmental organization Global Green USA.

Brad Pitt aims to keep focus on Katrina recovery:
Reuters, August 21, 2007

Pitt was in the Lower Ninth Ward neighborhood to tour an ecologically sustainable single-family being built by Global Green USA, an environmental group he backs.

The actor praised the house in the Holy Cross area of the ward as a “small victory” for efforts to rebuild the city, but said it’s hard to find an overall victory when you see how slowly everything is still moving. And Katrina was a man-made disaster. This house is a man-made solution.”

The house that Pitt toured, loosely modeled on the distinctive New Orleans “shotgun” style of long, narrow homes, will generate almost all of its electricity from 28 roof-mounted solar panels, said Global Green USA president Matt Petersen.

Brad Pitt tours New Orleans homes:
USA Today, August 21, 2007

Brad Pitt was seeing green Tuesday. The actor checked out progress on the first “green” home being built as part of the Holy Cross Project in New Orleans’ devastated Lower Ninth Ward.

“This home proves we can build more thoughtfully, affordably and provide a better quality of life for the families within,” Pitt said in a statement. To mark the second anniversary of Hurricane Katrina, he toured the project with representatives of Global Green USA and the Home Depot Foundation, the lead financial partner

Work begins on Brad Pitt’s green project in 9th Ward
Washington Post, May 10, 2007

NEW ORLEANS (AP) - With a brass band accompaniment, developers in this city’s devastated Lower 9th Ward celebrated the start of construction Thursday on an environmentally friendly new home, based on the winning design in a competition started by Brad Pitt.

The home will be made with energy-saving material such as metal roofing and recycled textiles.

“Hopefully this can be a model for the level of redevelopment that can be done here,” said Matt Petersen, president and CEO of Global Green USA, the environmental group working with Pitt on the project.

Wanted: Brad Pitt’s ‘Green Houses; New Orleans Project a Model of Efficiency
USA TODAY, May 09,2007

Brad Pitt may be in Prague, where his significant other, Angelina Jolie, is filming Wanted. But that won’t stop him from celebrating the fact that today in New Orleans, groundwork begins on the first of five energy-efficient solar homes.

Pitt, a self-described architectural junkie, chaired the design jury that chose the homes’ design. The Global Green USA project is “trying to show the way,” Pitt says. Green building “doesn’t have to cost more. It doesn’t have to look like a spaceship in the desert.”

The homes, which will produce up to 100% of their own electricity, are part of a development that will include 18 apartments and a community center in New Orleans’s hard-hit Ninth Ward. The building is being financed chiefly by the Home Depot Foundation…


Brad Pitt misses y’all
The Times-Picayune, May 10, 2007

Pitt spent $100,000 last summer to fund a design competition for an energy-efficient cluster of five houses, 18 apartments and a community center slated to be built in the Holy Cross neighborhood near the Mississippi River levee. On the first anniversary of Katrina, architects Andrew Kotchen and Matthew Berman of New York City were chosen to plan the development.

Today, in a 10 a.m. ceremony near the corner of Avery and North Peters streets, Global Green, a nonprofit environmental organization, will announce that the Home Depot Foundation has become a major contributor to the project, valued at between $7 million and $9 million.

Housing project needed Hollywood muscle – Greenola could become a template for sustainable communities along the Katrina-ravaged Gulf Coast
Globe and Mail, May 12, 2007

On Thursday, builders of the first single-family homes in Greenola’s eco-development broke ground. In a city where so may infrastructure and housing projects have been delayed or cancelled, where bureaucratic incompetence has paralysed vital reconstruction, and where federal money has been slow to reach the people who need it most, this is a remarkable achievement.

…it’s an important initiative offering a prototype for sustainable housing for a city in search of an economy and a stable populations. Designed by Workshop APD…the development consists of five single-family homes, an 18-unit apartment building, a day car facility and a community center. It occupies less than half and acre of land.

Greenola’s client is Global Green USA, the savvy American affiliate of Green Cross International, which was founded by former Soviet President Mikhail Gorbachev in 1993. Matt Petersen is the president and front man of Global Green – he’s the guy who convinced Salma Hayek and Penelope Cruz to diver energy-efficient cars to this year’s Academy Awards gala rather than traveling in gas guzzling limousines.

Planning panel approves ‘green’ project – Low income Housing backed by Brad Pitt
Times-Picayune, April 16, 2007

...the prosaic terminology of government bureaucracy could not hide the unusual nature of the project that won approval last week from the New Orleans City Planning Commission: a 23-unit “environmentally friendly” low-income residential development in the Lower 9th Ward being built by Global Green with backing from actor Brad Pitt.

The complex is being designed, thanks to the use of solar panels and other “green” technology, to require 75 percent less energy than typical New Orleans buildings, said Beth Galante, director of Global Green’s New Orleans office.

Global Green hopes to break ground in May and complete the first home by August 29, the second anniversary of Hurricane Katrina, Galante said.

New Orleans Project Backed by Brad Pitt Unveiled
The New York Times, May 10, 2007

The outlines of an eco-friendly residential development backed by actor Brad Pitt were sketched on Thursday in a New Orleans neighborhood hit hard by Hurricane Katrina…

Global Green said the Home Depot Foundation had agreed to be lead funder for the $9 million project, which is expected to be finished by August 2008.

Separately, it said it received $2 million from the Bush-Clinton Katrina Fund for a project to make New Orleans schools more environmentally friendly.

Pitt’s Gift to the Big Easy – GreeN.O.L.A by Workshop/APD
Metropolitan Home Magazine, May 2007

The rebuilding of New Orleans is one of the most pressing projects on the national agenda. Pitching in, actor Brad Pitt, an aficionado of design and architecture, put some of his movie moola where his big heart is by underwriting a design contest for an ecologically adventurous reconstruction project.

The winner of the competition, which was sponsored by Global Green USA, was the New York firm Workshop/APD, whose principles are Andrew Kotchen and Matthew Berman.

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Holy Cross Project Designs
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Energy Board

Press Contacts
Ruben Aronin
(310) 612-5663
raronin@globalgreen.org

Sam Boykin
Fenton Communications for Global Green USA
(212) 584-5000
sboykin@fenton.com

Jeanne Nathan
Creative Industry USA for Global Green USA
(504) 218-4807
Nathan@creativeindustryusa.com